Pelita: Journal of Multidisciplinary Research

Pengaruh Citra Perusahaan, Penanganan Keluhan, Lokasi, Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan

2026-07-27T23:57:56+00:00

The growth in the number of motorcycles in Indonesia, which reached 139.45 million units in 2024, has driven an increase in the demand for repair services and created intense competition among workshops, including in Pasuruan Regency. Suko Motor Workshop was selected as the research object because it shows a significant increase in the number of customers, yet it is not known empirically to what extent company image, complaint handling, location, and service quality contribute to shaping customer loyalty. This study aims to analyze the influence of company image (X1), complaint handling (X2), location (X3), and service quality (X4), both simultaneously and partially, on customer loyalty (Y) at Suko Motor Workshop.This study employs a quantitative approach using a survey method to analyze the influence of company image, complaint handling, location, and service quality on customer loyalty at Suko Motor Workshop. The population consisted of all workshop customers, with samples taken using non-probability sampling through purposive sampling method. The criteria included being aged 17 years and above and having made at least 2 transactions. The sample size was 105 respondents. Data analysis was conducted using validity tests, reliability tests, and classical assumption tests, as well as multiple linear regression analysis to examine simultaneous effects (F-test) and partial effects (t-test), along with the coefficient of determination (R²). The results of the study indicate that, simultaneously, company image, complaint handling, location, and service quality have a significant effect on customer loyalty. Partially, company image has a significant effect on customer loyalty. Complaint handling has no significant effect on customer loyalty. Location has a significant effect on customer loyalty. Service quality has a significant effect on customer loyalty.

Pengaruh Gaji, Usia, Lama Kerja Dan Pendidikan Terhadap Turnover Intention

2026-07-28T00:00:47+00:00

Employee Turnover intention has become one of the major challenges faced by companies, including PT. Surabaya Autocomp Indonesia. The high intention of employees to leave the company is influenced by several factors, such as salary, age, length of service, and education. This condition may reduce organizational productivity and increase recruitment and training costs for new employees. The purpose of this study is to identify and explain the effects of salary, age, length of service, and education on employee Turnover intention, both partially and simultaneously. This study employed a quantitative research method with data collected through questionnaires distributed to respondents. The data were analyzed using multiple linear regression analysis. The results indicate that salary, age, length of service, and education simultaneously have a significant effect on employee Turnover intention. Partially, salary and length of service have a negative and significant effect on Turnover intention, while age and education have varying effects depending on employee characteristics. This study is expected to provide useful insights for companies in formulating human resource policies to improve employee welfare, strengthen employee loyalty, and reduce Turnover intention.

Pengaruh Beasiswa KIP Kuliah, Motivasi Belajar, Dan Dukungan Keluarga Terhadap Prestasi Akademik Mahasiswa

2026-07-28T00:05:13+00:00

This study aims to analyze the influence of the Indonesia Smart College Card (KIP Kuliah) Scholarship, learning motivation, and family support on the academic achievement of KIP Kuliah recipient students at ITB Yadika Pasuruan. This research employed a quantitative approach using a saturated sampling technique, in which all 58 students in the population were selected as respondents. The data were analyzed using SPSS version 20 to examine both the partial and simultaneous effects of the independent variables on academic achievement. The findings indicate that the KIP Kuliah Scholarship has a positive and significant effect on students' academic achievement, as financial assistance enables students to focus more on their studies and fulfill their academic needs. Learning motivation also has a positive and significant effect on academic achievement, demonstrating that strong internal motivation and achievement-oriented goals contribute to improved learning outcomes. Furthermore, family support significantly influences academic achievement through emotional encouragement, attention, and motivation, which enhance students' self-confidence throughout their academic journey. Simultaneously, the KIP Kuliah Scholarship, learning motivation, and family support have a significant effect on students' academic achievement. These findings suggest that the academic success of KIP Kuliah recipients is influenced not only by financial assistance but also by psychological and social factors. Therefore, strengthening educational financial support, fostering learning motivation, and enhancing family support are essential strategies for improving students' academic achievement.

Efektivitas Konseling Kelompok Terhadap Literasi Keuangan Dalam Minat Menabung Anak Usia Dini

2026-07-28T00:17:24+00:00

This study aims to analyze the effectiveness of a group counseling model in the implementation of financial literacy to increase saving interest among early childhood children in a school environment. Group counseling that incorporates financial literacy for young children is an important aspect of character formation and the development of positive habits related to simple financial management. Introducing the concept of saving at an early age is expected to help children understand the value of money, develop frugality and discipline, and foster a sense of responsibility in using money wisely. However, in reality, some children still have low levels of interest in saving due to a lack of motivation and positive habits both at school and within the family environment. Therefore, it is necessary to implement financial literacy activities that are appropriate to the developmental characteristics of young children so that saving habits can develop optimally.

This study employed qualitative and Research and Development (R&D) methods. The qualitative method aimed to obtain an in-depth understanding of the implementation of financial literacy and its influence on young children's interest in saving. The population of this study consisted of early childhood children at Nurul Haq Kindergarten, Cirebon Regency. Data were collected through data triangulation by combining interviews, observations, and documentation. The data obtained were analyzed descriptively to examine the implementation process and the impact of group counseling on financial literacy and children's saving behavior at school. Meanwhile, the R&D method was directed toward the development and validation of a saving literacy guide for young children. The results showed that the implementation of financial literacy through simple, engaging activities appropriate to children's developmental stages was able to improve their understanding of and habits related to saving. The children became more enthusiastic and interested in setting aside money to save and began to understand the importance of saving in everyday life. Therefore, the implementation of financial literacy was considered sufficiently effective in increasing young children's interest in saving at school.

Mengembangkan Kreatifitas Anak Melalui Model Konseling Crhomotherapy Dengan Media Benang Pada Anak Usia 5-6 Tahun

2026-07-28T06:53:35+00:00

Creativity is one of the important aspects of early childhood development that needs to be developed through enjoyable learning activities appropriate to children's characteristics. One approach that can be used is the chromotherapy counseling model using thread as a learning medium. This study aims to describe the process of developing the creativity of children aged 5–6 years through the chromotherapy counseling model using thread media. This study employed a qualitative method with a descriptive approach. The subjects of the study were children aged 5–6 years. Data were collected through observation, interviews, and documentation. The activities utilized colors in chromotherapy and thread media through activities such as arranging, organizing, weaving, and creating various forms according to the children's imagination. The results showed that the use of the chromotherapy counseling model with thread media provided enjoyable learning experiences and supported children in expressing their ideas, imagination, and feelings, as well as producing diverse creative works. These activities also encouraged children to be more willing to try new things, choose colors, solve simple problems, and develop creative thinking skills. Therefore, the chromotherapy counseling model assisted by thread media can be an alternative activity to support the development of creativity in children aged 5–6 years through a creative, expressive, and enjoyable play-based process.