Implementasi Website Profil Sebagai Strategi Peningkatan Penjualan Di Toko Kue Macaron Tuffero

Ahmadi Yuli Ananta; Rudy Ariyanto; Rakhmat Arianto; Imam Fahrur Rozi; Erfan Rohadi; Farida Ulfa

doi:10.60004/komunita.v5i1.394

Ahmadi Yuli Ananta Politeknik Negeri Malang
Rudy Ariyanto
Rakhmat Arianto
Imam Fahrur Rozi
Erfan Rohadi
Farida Ulfa

DOI: https://doi.org/10.60004/komunita.v5i1.394

Keywords: community service; SMEs; Macaron Tuffero; profile website; digital promotion; digital transformation

Abstract

This community service activity was carried out with the aim of enhancing the competitiveness and brand image of Macaron Tuffero through the development of a Profile Website as an effective and sustainable digital promotion medium. The partner of this program is the Macaron Tuffero SME, which operates in the production of cakes and desserts, located in Dau District, Malang Regency. The activity involved the business owner and staff as primary participants who collaborated actively with the community service team from Politeknik Negeri Malang. The main problem faced by the partner was the limited use of digital promotion media and the absence of an official platform to professionally present the business profile. To address this issue, the activity was implemented through five main stages: needs analysis, website design and architecture planning, system development and implementation, testing, and website usage training. The website was developed using the WordPress platform with the WooCommerce plugin to facilitate product catalogs and online ordering features. The results show that the developed website functions properly, consistently presents the business’s visual identity, and integrates with various social media and marketplace platforms. The website also provides convenience for the business owner to independently update content. Overall, this community service program successfully delivered a practical digital solution that contributes to marketing capacity enhancement and supports digital transformation among SMEs in the technology-based economy era.

References

Ambarwati, T. (2025). PELATIHAN KEWIRAUSAHAAN UNTUK MENINGKATKAN JIWA WIRAUSAHA ANGGOTA NASYIATUL AISYIYAH KABUPATEN MALANG: PENGUATAN POTENSI LOKAL DAN KOLABORASI. Jurnal Abdi Insani, 12(7), 3043–3049. https://doi.org/10.29303/abdiinsani.v12i7.2578

Ananta, A. Y., & Ariyanto, R. (2025). Pengembangan Sistem Presensi Berbasis Internet of Things (Iot) Terintegrasi Dengan Siakad Di Politeknik Negeri Malang. JATI (Jurnal Mahasiswa Teknik Informatika), 9(3), 4009–4015. https://doi.org/10.36040/jati.v9i3.13531

Ananta, A. Y., Noprianto, N., & Wijayaningrum, V. N. (2020). DESAIN SISTEM SMART ATTENDANCE MENGGUNAKAN KOMBINASI SMART CARD DAN SIDIK JARI. SISTEMASI, 9(3), 480. https://doi.org/10.32520/stmsi.v9i3.874

Andarwati, T., Rachmatika, T. H., Aisyah, S., Rahmawati, S., Ainniyah, U. N., & Mahfudhotin, M. (2025). Penguatan Daya Saing UMKM Melalui Pemanfaatan Website sebagai Media Promosi dan Branding Produk Skincare. Welfare : Jurnal Pengabdian Masyarakat, 3(1), 126–132. https://doi.org/10.30762/welfare.v3i1.2173

APJII. (2025). SURVEI PENETRASI INTERNET DAN PERILAKU PENGGUNAAN INTERNET Sebagai perwakilan Pengurus APJII , kami dengan bangga mempersembahkan Profil Internet Indonesia 2025. Asosiasi Penyelenggara Jasa Internet Indonesia. https://survei.apjii.or.id/

Ardan, T. S. (2024). Perancangan Sistem Informasi Manajemen Aset Berbasis Web Menggunakan Metode Scrumban (Studi Kasus: Universitas Subang). Jurnal Teknik Informatika Dan Sistem Informasi, 11(1). http://jurnal.mdp.ac.id

Ariyanto, R., Rohadi, E., Fahrur Rozi, I., Al Hadid Firdaus, V., . N., Wakhidah, R., Arianto, R., Puspa Kirana, A., Nurhasan, U., & Prastiyo, S. (2024). IoT Board Education Design and Analysis for Elementary School Students. KnE Social Sciences. https://doi.org/10.18502/kss.v9i10.15729

Hardiansyah, Z. A. , & S. E. E. (2023). Perencanaan Dashboard Untuk Monitoring Kinerja Dosen Menggunakan Metode Noetix dan Rasmussen Pada Fakultas Ilmu Komputer Universitas Pamulang. SAINSTECH: JURNAL PENELITIAN DAN PENGKAJIAN SAINS DAN TEKNOLOGI, 33(2).

Badan Pusat Statistik Kota Malang. (2024). Kota Malang Dalam Angka: Vol. xx.

Manera, B., & Muizu, W. O. Z. (2025). STRATEGI PEMASARAN DIGITAL & WEBSITE UNTUK PROMOSI PRODUK RISET ALAM. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(1), 3375–3392. https://doi.org/10.31955/mea.v9i1.5598

Mulyono, H., Hartanti, R., & Rolando, B. (2024). Suara Konsumen Di Era Digital : Bagaimana Review. JUMDER: Jurnal Bisnis Digital, 1(1), 1–20. https://doi.org/https://doi.org/10.1234/jumder.v1i1.10

Naufal, A., Muna, N., Firas, A., & Riski, K. (2025). Pengembangan strategi pemasaran untuk meningkatkan daya saing wirausaha kuliner dalam ekonomi kreatif. Seminar Nasional Pariwisata Dan Kewirausahaan (SNPK), 4(April), 432–438. https://doi.org/https://doi.org/10.36441/snpk.vol4.2025.359

Mas`udia, P. E., Wijayanti, R. A., Anshori, Moh. A., Mustafa, L. D., Sarosa, M., & Ratnawati, Y. (2023). Pembuatan Website, Instagram Dan Akun Shopee Sebagai Media Marketing Produk Anyaman Bambu Di Desa Duwet. Cakrawala: Jurnal Pengabdian Masyarakat Global, 2(3), 220–226. https://doi.org/10.30640/cakrawala.v2i3.1506

Rosiani, U. D., Ariadi Retno Tri H, Dwi Puspitasari, Atiqah Nurul Asri, Mungki Astiningrum, & Ely Setyo Astuti. (2024). Pembuatan Company Profile UMKM SISTIAR Singosari. Jurnal Pengabdian Polinema Kepada Masyarakat, 11(1), 48–53. https://doi.org/10.33795/jpkm.v11i1.4474

Rozi, I. F., Arianto, R., Yunianto, D. R., Ananta, A. Y., Rahmawati, S., & Krismawati. (2024). Enhancing Aspect-Based Sentiment Analysis for Radio Station Public Opinion: Evaluating Preprocessing Strategies and Imbalanced Data Handling. 2024 International Conference on Electrical and Information Technology (IEIT), 103–108. https://doi.org/10.1109/IEIT64341.2024.10763129

Rozi, I. F., Ariyanto, R., Arianto, R., Indri Hapsari, R., Yuli Ananta, A., Rohadi, E., Widito, S., Syukron Zakaria, A., Budiarti, A., Ulu Prima Saputra, Z., Buyung Bakhtiar Irawan, F., & Sholiha, A. (2025). OPEN ACCESS Integrasi Sistem Informasi Geografis dan Sistem Informasi Manajemen Keanggotaan untuk Meningkatkan Aksesibilitas Layanan Kesehatan pada Ikatan Dokter Indonesia (IDI) Cabang Malang Raya. 10(1), 2025. https://doi.org/10.25047/j-dinamika.v10i1.5491

Saukani, I., Setiawan, B., Zaini, A., Eka Poernamawati, D., Nurcahyo, S., Maulana, D., & Yuli Ananta, A. (2024). Inovasi elektronik dan digitalisasi administrasi di UMKM Asri Malang. 8, 4086–4094.

Sumudra, D. G., Mayasari, R., & Adam, R. I. (2025). RANCANG BANGUN WEBSITE TERPADU MENGGUNAKAN FRAMEWORK REACTJS UNTUK MENINGKATKAN TAMPILAN YANG MENARIK DAN RESPONSIF PADA MASJID JAMI’ AT-TAQWA. Jurnal Informatika Dan Teknik Elektro Terapan, 13(3S1). https://doi.org/10.23960/jitet.v13i3S1.7561

Suryadana, P. E., Parwita, W. G. S., Ari, R. T. A., & Aryandana, G. S. (2025). Optimalisasi Penggunaan Website E-Commerce Sebagai Katalog Produk Digital Dan Media Pemasaran Busana Adat Bali Pada Depo Udeng Ces. Jurnal Ilmiah Nusantara, 2(1), 679–692. https://doi.org/10.61722/jinu.v2i1.4081

Susilo, I. N., & Cahyono, D. (2025). PERANCANGAN PLATFORM DIGITAL ADMINISTRASI DESA BERBASIS WEB MELALUI PENGUJIAN UML DI BALAI DESA WARUNGERING. Jurnal Informatika Teknologi Dan Sains (Jinteks), 7(2), 995–1004. https://doi.org/10.51401/jinteks.v7i2.6039

Wijayanti, R. F., Budiarti, L., Pribadi, J. D., Sukma, E. A., & Waris, A. (2023). BIMBINGAN PEMBUATAN COMPANY PROFILE UNTUK MENDUKUNG PROMOSI BISNIS KULINER UMKM WARUNG HARUM. Jurnal Pengabdian Kepada Masyarakat, 10(2), 199–205. https://doi.org/10.33795/abdimas.v10i2.4491