Pemberdayaan Mahasiswa dalam Kewirausahaan Berorientasi Ekspor melalui Implementasi Campus Exporter Academy
Abstract
The development of export-oriented entrepreneurial capacity among university students is increasingly important in responding to global trade opportunities. However, many students still lack adequate understanding of export concepts, regulatory procedures, and practical strategies for entering international markets. This community engagement activity was carried out through the Campus Exporter Academy (CEA) to strengthen students’ knowledge and readiness in export-oriented entrepreneurship. The activity was implemented in collaboration with the Malang Customs Office and delivered through an interactive material session covering fundamental export concepts, the strategic role of Customs as a trade facilitator, potential global market opportunities, the 6P principles of export preparation, and available customs facilities. The method included lectures, discussions, and a question-and-answer session, with indicators of success assessed from students’ participation, interaction, and their increased understanding of export mechanisms. The results show that students experienced higher awareness of export opportunities, better comprehension of customs procedures, and growing motivation to develop export-oriented business ideas. These findings highlight the importance of continuous student capacity-building programs and the need to develop more advanced and sustainable learning modules in the future.
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